It is not a secret that it’s now becoming increasingly more difficult to attract customers online with so many companies utilizing internet marketing to create online ads with huge budgets. But if you are just starting up, based at home, or a small business, internet marketing might be too costly. However, there are some ways to market your business without costing you too much.
The rise of social media only means that there are a lot of people are hooked to it; as it is the easiest way to connect with anyone around the world, from celebrities to politicians to entrepreneurs to teenagers to absolutely any type of people. In order to be successful in marketing your services and products, you need to be able to engage with internet marketing experts (which you can usually find on social media platforms such as twitter or Facebook) to help increase your visibility.
According to Matthew Woodward, an award-winning internet marketing blogger, “Most people make the mistake of interviewing the expert (or asking favors) without any previous contact with the person. Thus, they’re getting low ‘conversation rates’.”
Through making connections with experts in social media, you will be able to gain insights as to how to properly market your business in a sea full of companies that promotes their businesses through the web. Join and register to platforms such as Facebook, Twitter, Instagram, or Pinterest that allows you to promote your page for free or for a small amount of money.
With today’s internet marketing strategy, content marketing is the key. Although it may be hard for you to get featured on the front cover of a popular magazine, you can get yourself featured in a popular blog that is related to your business niche.
We’ve all heard about people getting popular because of their YouTube videos. Even Justin Beiber, who took a video of himself singing, was (in one way or another) looking to sell himself to producers in the music industry; and we all know how that turned out for him.
Creating YouTube videos is easy since all you need is a mobile phone or camera, good lighting, a tripod, and a free video editor. Once you’re done with your video, you can publish it to your YouTube channel and tag keywords that are popularly researched in your niche. Remember to only create a short but concise clip and don’t forget to give your viewers a call to action at the end of your video.
If you already have a database of your customer’s emails, then you can start sending out e-mails to them on a regular basis; monthly or weekly perhaps? You can actually find many low-cost solutions to sending e-mails by bulk for you to be able to disseminate information to your customers.
Although this marketing strategy will take time in terms of forming a networking group, having a group of specialist in LinkedIn will help in dispersing information about your business through word of mouth (which is the most effective type of marketing).